24 of the best online jewelry stores that make affordable fine jewelry

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With its inaccessible prices, technical terminology, and nebulous production practices, the world of fine jewelry is intimidating to step into. For a generation that cares simultaneously about value, style, sustainability, and ethics, it can be challenging to find the best online jewelry stores that meet our criteria.

But with direct-to-consumer jewelry companies taking center stage, no middlemen or mark-ups mean that you can pay a palatable price that’s closer to the true cost of making that beautiful gold necklace. We did a full review of Ana Luisa and love how well the pieces hold up, even if you shower and swim with them. Other than Ana Luisa, we’ve found that Quince’s jewelry selection is a great hidden gem for fine pieces that deliver on quality.

These trustworthy online jewelry brands, hand-selected and tested by our style editors, will make the decision easy without overcharging you in the process.

If you’re looking for the best deals on clothing and jewelry, check out our guide to the best Black Friday clothing deals live right now.